Japan's comic company, Sanrio, which owns the Hello Kitty brand and Taiwan's EVA Air have collaborated in producing three Hello Kitty branded jets; 'Apple Jet', 'Global jet' and 'Magic Jet'. Bursting with cuteness, these jets will run for at least a year on different routes in Asia originating from Taipei.
Everything on board has been Hello Kitty themed; from the very soap you'll use in the toilet to the flight attendants. Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, from flight attendants wearing Hello Kitty aprons.